About Beth Ruby

In 2019 I started making some anklets. A few designs I created with joy and which I sold to a few local shops in Amsterdam. The responses were heartwarming and it quickly developed into an unstoppable passion.

But my love for jewelry began long before 2019. As a child, I would watch in awe as my mother and grandmother wore the most beautiful pieces. It was more than decoration – it was a way to shine, a way to express yourself. To me, jewelry and accessories make a style truly unique and personal. They add color, character, and that little something extra to everyday life.

Before I started making jewelry, I spent years on the other side of the jewelry industry – working at an agency that represented beautiful bijoux brands. That’s where I learned everything about sales, materials, quality, the story behind a great design and a strong brand.

The moment I began creating jewelry myself came at just the right time, sparked by someone who lit a fire in me and gave me a loving push forward. What started as a playful hobby slowly grew into something much bigger in my life.

And now, in 2025, it’s time for the next step: making my jewelry available worldwide through my own webshop. Every piece is created with precision and care.

I hope you find something that speaks to you. It would be an honor if one of my designs adds something special to your days. A small part of my story, woven into yours.

With love,
Kim